White papers

April 2011

Special Search Report

Royal Wedding

In the lead up to the Royal Wedding, search volumes reveals Kate Middleton takes the popularity crown at home and abroad.

January 2011

Social Sectors 2011

Tamar research shows that consumers need incentives to interact with brands on social networks

Consumers are open and hungry to interact with brands in the rapidly evolving social commerce sectors, but want a variety of incentives to engage. At the same time, the report also underlines that privacy is not an issue for the vast majority of people.

November 2010

Online Christmas Retail 2010

New Tamar study reveals retailers rush to become mobile ready but consumers hold back this Christmas

Tamar research into consumers online shopping habits this Christmas provides surprising insights to mobile shopping adoption.

October 2010

Rise of the Silver Surfer

A new Tamar study takes an in-depth look at online trends of the over 55s demographic.

This White Paper is a road map for marketers and brands who do not want to be left behind in the rush to engage with the UK's Silver Surfers.

September 2010

Mobile 2010

New Tamar research underlines rapid change in how consumers find information online and offers insight for marketers

Tamar's Mobile 2010 White Paper examines the fast-developing mobile web market in the UK and in particular the Search sector with new data that highlights the rapidly-expanding mobile search market.

July 2010

The Tamar Sports Index (Volume 3)

The Olympic marathon starts here: two years to go and marketers can start now to win in 2012

The legal controls on the Olympics are fierce and at the same time, they allow you to associate in a productive way. And if you do work within the guidelines, the benefits are very great.

July 2010

2010 Search Attitudes

Tamar's fourth annual 'Search Attitudes' study shows a continuation of the trend from previous years, with consumer trust in 'paid' search results declining.

Privacy is also highlighted as a growing concern, along with the rise in consumer trust of review sites and the increase in use of 'real time' search.

June 2010

The Tamar Sports Index (Volume 2)

Tamar research shows how organisers of the biggest global sporting event pay penalty for failure to deepen loyalty online.

The second Tamar Sports Index finds that FIFA is failing to deepen brand loyalty online through search and social media.

May 2010

Political Search Index (volume 4)

Tamar's fourth Political Search Index shows that the major UK parties have missed a unique opportunity to win support through online engagement.

The research amplifies the results of Tamar's previous studies into UK online political strategies highlighting that the parties have all failed in differing degrees to learn from the success of the Obama presidential campaign, which created a new political constituency in the US, as well as raising half a billion dollars online.

April 2010

The Tamar Sports Index

Five of the World Cup's major sponsors are failing to associate their brands online with the World Cup competition.

Tamar's first Sports Index has found that the World Cup's major brand partners need to do a better job of associating themselves with World Cup-related search engine queries.

March 2010

The Political Search Index (volume 3)

Tamar's third Political Search Index reveals serious shortcomings in the way the major parties deliver policy messages online.

The UK's major parties are struggling to deliver coherent policy messages to voters online. The findings come at a time when the parties are moving into top gear ahead of the General Election in May.

January 2010

The Political Search Index (volume 2)

Tamar's second Political Search Index research report finds that UK party leaders are failing to fully protect their online reputations.

While the UK political parties prepare to battle for voters hearts and minds in the coming General Election, new research shows that the leaders in Conservative and Labour parties are failing to fully protect their online reputations.

October 2009

The Political Search Index

Tamar Political Search Index finds parties failing to connect online with voters

With what's being dubbed the UK's first Social Media election just months away, new research highlights that some political parties are failing to get the fundamentals of their digital strategy right.

August 2009

2009 Search Attitudes

Paid search results reach a three year low in popularity with British consumers

Tamar commissioned research specialist YouGov to survey the search attitudes of a representative online panel of 2,011 GB consumers.

April 2009

2009 Social Media Sectors

A study of brand advocacy on Twitter

Twitter was launched in March 2006 and was founded on a model of simplicity from the earliest days of Social networking. Our study looks at how some of the so called "Super brands" have adopted yet another new marketing medium in its crucial, viral stage of growth.

February 2009

2009 Search in the Credit Crunch

A study of consumer search behaviour during the credit crunch

Desk research was conducted by Tamar in January 2009 investigating changes in user search behaviour during the credit crunch and analysing search trends.

January 2009

2009 Facebook Opportunities

Facebook fan pages are great opportunity for brands in 2009

Analysis conducted by Tamar at the start of 2008 revealed that initially the top 20 most popular Fan pages were devoted to celebrities and entertainment brands including Will Smith, Adam Sandler and Coldplay. However, by the end of 2008, more traditional brands dominated the top 20 with Coca-Cola, Nutella and Kinder Surprise, rapidly attracting Facebook fans during the course of the year.

April 2008

2008 Search Attitudes Report

Tamar's in-depth analysis into British consumers' attitudes towards search

The perceived independence of natural search results are the main reason they are chosen above paid search results according to almost two in three consumers surveyed for the Tamar 2008 Search Attitudes Report. Consumers are continuing to place most of their trust in natural search results with more than nine out of ten preferring to click.

August 2008

2008 Social Media Sectors

Major brands fail to capitalise on consumer passion through social media

Major brands across the travel and financial sectors could be missing out on potentially massive revenues by failing to engage and capitalise with large numbers of consumer support groups on social networks, according to the 2008 Social Media Sectors report from Tamar, the search conversion agency.

June 2007

2007 Social Media Sectors

More than three quarters of social networkers actively comment on brands

The 2007 Social Media for Brands Report reveals that a massive 80 per cent of people who use social networks have either chatted about, commented on or reviewed a brand or product on an online forum or social network.

April 2007

2007 Search Attitudes Report

1. Consumers predict decline of paid search. 2. Travel industry counts cost of negative search comments

The report polled the views of a representative sample of 1,531 UK adults aged 16+ between 20 February 2007 and 27 February 2007. The research was commissioned by Tamar and conducted by Tickbox.net, a fully accredited member of the British Market Research Association.